TAKE BACK ctrl

We build vertical SaaS that takes one messy, multi-source job and turns it into one controlled, AI-native workflow. One product at a time. Currently: soshctrl.

SEE SOSHCTRL WHY “XCTRL”?

THE PREMISE

Every messy job has the same shape. Data pours in from everywhere, and nobody is in charge of it. We build the point where it all converges, then hand you the controls. AI does the work that doesn’t need a human. You stay accountable for everything that ships.

WHY “XCTRL”

ctrl

Every job starts in pieces.

Build momentum. Pull everything toward one point.

X. Four arms. Many sources. One center.

ctrl. At the center, you hold authority.

Every Xctrl product is a control plane for its vertical.

These are your inputs. Go ahead. Drag them.

PRODUCT № 1 INVITE-ONLY BETA

Generate. Approve. Post. Everywhere.

A topic goes in; platform-native posts come out, with you in the approval seat the whole way.

KEEP SCROLLING. THE PIPELINE READS LEFT TO RIGHT

STEP 0101

Feed it the job.

A topic, your brand context, your taste. That’s all soshctrl needs to start.

spring menu launch

BRAND VOICE TONE: DRY 4 PLATFORMS

STEP 0202

AI drafts, everywhere at once.

Platform-native drafts for every channel. Metered, never silently retried. Every call costs real money, so we treat it that way.

DRAFTING…

STEP 0303

Nothing ships without you.

Human approval is mandatory, not a premium feature. The pipeline stops until you say go.

APPROVE EDIT REJECT

STEP 0404

Native. Scheduled. Done.

YouTube, Instagram, TikTok, Facebook, posted natively, on your schedule, from one place.

YouTube09:00

Instagram09:00

TikTok09:05

Facebook09:05

STEP 0505

Trust, then verify. Actually verify.

We confirm each post really went live, then feed the numbers back in. The UI never claims what the system didn’t do.

09:00:04 · posted

09:00:11 · verified live

09:02:00 · metrics ingested

next run · learning applied…

STATUS

Invite-only beta.
GA late 2026.

ASK FOR AN INVITE

Hard per-user AI spend cap. No surprise bills.

a product of Xctrl

THE SHAPE OF THE COMPANY

platforms, natively

YT IG TT FB

Verified posts per platform, beta cohort. Poke a bar.

€0

of venture capital

venture capital (flat) revenue (the plan)

Growth runs on revenue, not runway. Trace it.

Numbers are commitments to a way of working, not marketing. We keep the rest in writing too.

THE DEFENSIVE LIST

Everything we are not.

Written down, so we can refuse it quickly. Hover to cross things off with us.

01 Not a platform. One product, one vertical. Modules don’t get bundled.

02 Not an agency. We write software. We don’t do done-for-you.

03 Not a marketplace. No take-rates, no matching, no “creator economy”.

04 Not “revolutionizing” anything. Banned words: next-generation, game-changer, AI-first-as-a-label.

05 Not burning cash for growth. Pace is set by retained earnings. Boring? Exactly.